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3 Marketing Metrics

    Key Performance Indicators Does your organization use key performance indicators? I’ll bet it does. You probably have KPIs for every aspect of your business, right? Or do you operate based on to-do lists and emotion? For most companies, revenue and cash flow are two of the most critical benchmarks. Then each department contributes with their own leading and lagging indicators. KPI data helps executives diagnose… Read More »3 Marketing Metrics

    How to Boost Your Conversion Rate

      What’s a Conversion Rate? There are a few different definitions of conversion rate depending on your industry. Percentage of emails you send that result in a sale (e.g. 50 sales from 5,000 subscribers = 1%) Percentage of RFQs that result in a purchase order   Strategies That Boost Conversion Lead Nurturing Trip Wires Reduce Friction Optimize UI/UX Strengthen Sales Copy